Not Vanilla Ice Cream
Ottawa Tourism is not vanilla, so we created an ice cream brand that mimics the experience of visiting the city; notoriously dull from the outside, but full of flavour and life on the inside.
BRANDING  /  PACKAGING  /  CREATIVE
CREATED AT RETHINK
Hands-Open
Logo-Animated
Cases-Angled-Animated-1
Event-Social-v2
Screen Shot 2018-07-22 at 5.38.50 PM
Screen Shot 2018-07-22 at 5.40.06 PM
Event-Structure
Cases-Scene
Instagram-low
Case-Ingredients-1
Uniform
Screen Shot 2018-07-22 at 5.35.59 PM
Bags-V2
Screen Shot 2018-07-22 at 5.30.01 PM
Hands-Closed
Screen Shot 2018-07-22 at 5.30.31 PM
Screen Shot 2018-07-22 at 5.32.07 PM
Event-Group
Cases-Straight-Animated

Jake Lim 
Creative + Design
© 2019

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